A New Space for Fragrance Discovery

We’re pleased to share that BeauFort London is now available through Boots, both online at boots.com and in-store at their newly launched fragrance concept.

This marks a new context for the brand, one that brings independent perfumery into a broader, more accessible space, while retaining a focus on discovery and considered experience.
Opening on Thursday 23rd October at Broadgate Central, London, the Boots Boutique is a first-of-its-kind environment.
Designed around exploration, the space moves beyond traditional retail. Trend-led discovery zones and immersive experiences invite a different way of engaging with fragrance, one that encourages time, curiosity, and a more personal approach.
At the centre of the boutique is a team of Fragrance Specialists, trained in scent profiling and composition.
Rather than directing, they guide offering tailored consultations that respond to individual
preference, memory, and instinct. A more reflective way of navigating fragrance, where
selection becomes something considered rather than immediate.

To be placed within this space is to be part of a broader shift.
An environment where fragrance is approached not simply as product, but as something to be explored, understood, and lived with. Where different styles of perfumery from the familiar to the unexpected exist alongside one another.

 Find us here : https://www.boots.com/beaufort-london