Extraordinary
The BeauFort Story
Fragrances of power and paradox. Built to unsettle, to endure and to be remembered
Founded in 2013 by musician Leo Crabtree, BeauFort London was informed by early experiences at sea and a very British obsession with the elements. Initially, the brand was a vehicle for only one product: a handmade moustache wax in a billet aluminium case – a response to poorly executed male grooming products. In the space where craft and curiosity collided, BeauFort London discovered its true calling: fragrance as narrative. Fragrance as history. Fragrance as force.
The name itself — BeauFort — comes from the Beaufort Scale of wind force, devised by Naval Officer Sir Francis Beaufort in 1805. A framework for measuring what cannot quite be controlled. A fitting metaphor for a house that has never sought consensus.
Per
Fumum
The word perfume derives from the Latin per fumum
— through smoke.
After delving into the history of scent-making, Leo resolved that BeauFort’s fragrances would be built literally on this etymology: harnessing the many olfactory facets of smoke — gunpowder, tar, incense, charred wood, salt-scorched rope — to create singular works that seek to evoke memories both real and apparitional.
These are not fragrances designed to please. They are designed to provoke; to cast light on forgotten moments, to carry fragments of history on the wind.
Fragrances of power and paradox
Crafted to awaken memory and channel elemental force.
Three Chapters
Inspiration drawn from poetry, architecture, naval history and lore, the drama of the sea — each with its own distinct narrative.
Overdosed concentrations
With concentrations far exceeding industry norms, every bottle is made in small batches in the heart of Great Britain, with the same overdosed intensity and story-driven intent.
2015
Chapter
One
Come Hell or High Water
The first three fragrances launched in 2015: Tonnerre, Cœur de Noir, Vi et Armis. Each drew from the cannon-smoke and salt-spray of Britain’s naval past — the Battle of Trafalgar, the pirate coasts, the iron will of empire.
Working with British perfumers Julie Dunkley and Julie Marlowe, Leo crafted briefs drawn not from mood boards but from paintings, poems and historical events.
The result confronted the industry: dense, overdosed, deliberately polarising. The seed was sown.
The collection has since grown to include Fathom V — a Shakespeare-haunted aquatic named for The Tempest’s drowning verse — and Lignum Vitae, inspired by the wood that made the first accurate marine chronometer possible.
2017
Chapter
Two
Revenants
Where the first chapter reached into Britain’s naval battles, the second descended into its shadows. Revenants — French for those who return from beyond — is a collection haunted by characters whose restless spirits still move through history.
Rake & Ruin. Terror & Magnificence. Absent Presence — drawn from the Elizabethan poet Sir Philip Sidney’s sonnets to a ghost. Acrasia, hauntingly seductive, where nothing is quite as it first appears. Iron Duke, blurring the man / beast dichotomy.
The Revenants collection cemented BeauFort London’s reputation of a darkly luxurious aesthetic, drawing critical acclaim and consternation in equal measure.
2024
Chapter
Three
Force Majeure
A decade later, a new chapter and a new voice. Force Majeure — a term for forces beyond human control — marks BeauFort London’s 10th anniversary with a trio of fragrances created by Scottish perfumer Euan McCall. Where previous chapters drew from history books, this one draws from geology, tide, and volcanic time.
Cape Wrath takes its name from the old Norse word for ‘turning point’, at Britain’s most north-westerly tip. Pyroclasm — broken by fire — bridges the Giant’s Causeway and the iron shipyards of the Clyde. The Grudge finds poetry in ambergris washing onto a Scottish beach.
Sirenide, released in 2025, travels further north still, to the Orkney archipelago and the ancient myth of the Selkie.
The bottles changed too: transparent, fractured-looking, as though the elements themselves had cracked the vessel.
2026
The Next
Chapter
The Journey Continues...
For 2026 we launched a limited-edition Director's Cut of Fathom V, where the beloved dark aquatic has been produced to mark a decade of the scent, reimagined as an Extrait at 150% higher oil inclusion. The 'big green beast', amplified.
The range is now easier to discover than ever. A new Travel collection brings the full BeauFort experience into portable format, and Discovery Sets allow those who ponder to move through the chapters before committing to a bottle. For those wishing to indulge from further afield, free shipping is now available to both EU and US customers — and BeauFort has landed in Boots Fragrance Boutique, bringing extraordinary British fragrance to the high street for the first time.
